Bay Arinze

Denis Wilson is a senior manager and B2B content specialist at Comcast Business, and is the former content director for Target Marketing and Publishing Executive.

Cognitive computing has come of age in the last few years and is increasingly deployed for a number of marketing applications. Cognitive technology — where content is interpreted as if read by a human, taking into consideration context, sentiment and grammatical nuances — can help marketers understand customer interests and behaviors at a very granular level.

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