Bay Arinze

Denis Wilson is Editor-in-Chief of Publishing Executive, Printing Impressions' sister publication that covers the magazine publishing business.

Cognitive computing has come of age in the last few years and is increasingly deployed for a number of marketing applications. Cognitive technology — where content is interpreted as if read by a human, taking into consideration context, sentiment and grammatical nuances — can help marketers understand customer interests and behaviors at a very granular level.

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