Barrett Strong

By Christen Gruebel Love can get you far in this world, but to reference an old lyrical pearl from Motown legend Barrett Strong: It don't pay your bills. Your product or publication may have generated a loyal enough following to secure an enthusiastic prospect's order, but until you secure her dollars, your ROI won't be breaking records anytime soon. Accomplishing the troublesome task of getting customers to open their checkbooks is no easy feat, which is why, in the hierarchy of direct mail, a billing series exists in a class all of its own. Unlike traditional efforts that impel action through relationship-building tactics, bills

Love can get you far in this world, but to reference an old lyrical pearl from Motown legend Barrett Strong: It don’t pay your bills. Your product or publication may have generated a loyal enough following to secure an enthusiastic prospect’s order, but until you secure her dollars, your ROI won’t be breaking records anytime soon. Accomplishing the troublesome task of getting customers to open their checkbooks is no easy feat, which is why, in the hierarchy of direct mail, a billing series exists in a class all of its own. Unlike traditional efforts that impel action through relationship-building tactics, bills arrive with one, laser-focused

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