Barkley

Heather Fletcher is senior content editor with Target Marketing.

Audio ads are front-of-mind for marketers right now, because the “Laurel vs. Yanny” debate is at the front of consumers’ Facebook News Feeds. When consumers play the audio, they hear one name or the other, but the important thing for marketers to notice is they’re listening — and consumers listening means audio ads can be there, too.

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