Barbie

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Here are two stories about people working for two businesses—an employee in one and members of the board in the other—who knew a lot about their respective companies. Both allegedly annexed a core product and went into competition with it. Both cases have resulted in lawsuits and countersuits. A person that would do this to an employer is a fungus—a parasitic organism that obtains nourishment by locking onto a host and sucking it dry. What can you do if such a person is loose in your company? If you have an idea for a new product, do you develop it and then offer it

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