2010 has come and gone, so what does 2011 hold for insert media marketers? The beginning of the year is a natural time to reflect and look back on how your creative stands out, what is working and what might need some changes.
With a new year underway, let's take a look at how the changing marketing landscape is shaping insert programs along with marketers' approach to these direct response and branding media.
By Barbara Henry This article was the 2005 Insert Media Web Community Spotlight feature. Many people use the end of the year as a time to take stock and reflect on the past — to make amends and plan changes for the coming year. The timing seems natural. We vow to exercise more, eat less and more healthily, organize the shoeboxes filled with photos from the last four years, and spend more quality time with our children. We start out the new year filled with good intentions, but one month in, are we meeting our goals? Are we doing the