Barack Obama

Heather Fletcher is senior content editor with Target Marketing.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

I was upset to learn that a good friend of mine is no longer speaking with his sister because of an argument over President Trump. He could no longer abide that she, like many members of the president’s “base,” continued to defend the President. How did we get to the place where families are being torn apart over politics? Look no further than where people get their news.

Today, employers were supposed to start paying time-and-a-half to employees who put in more than 40 hours a week and earn less than $47,476 a year. But with just over a week remaining until it was set to go into effect, a federal judge in Texas issued a nationwide injunction against the Obama administration policy that would’ve expanded overtime-pay eligibility to some 4 million workers.

It's my birthday and, if you're reading this on May 19, 2015, my employer and I are giving me the present of a day off of work. I'm giving you the present of loyalty program tips you can use to retain your customers. After all, you probably have their birthday information in your database. Experian says 76 percent of marketers collect birth dates, but only 35 percent send out "Happy Birthday" emails. It's a shame, because the research shows: "Birthday emails enjoy three times the transaction rate of regular, promotional mailings (.09 percent compared to .03 percent, respectively)."

A common refrain from marketers is that they can't find qualified hires for the new data-driven jobs. To that end, the Direct Marketing Association's Marketing EDGE arm works to ensure college students learn about direct marketing and join the field. Now, if an initiative from President Barack Obama becomes a reality, Americans with less of an edge can get trained in the "TechHire Initiative."

"Public relations is the business of letting people in on what you are doing." —Evelyn Lawson. Lawson was a former Ziegfeld Follies dancer and theatrical publicist. She was my first and only teacher of public relations and publicity when, at age 15, I was an apprentice at the Ivoryton, Connecticut summer playhouse in 1950.

Mobile shoppers just aren't happy yet with the mobile buying experience. Matthias Clock, the content marketing "chef" for eTail West 2015, believes he has the solution to the problem that IBM brightly highlights with its Holiday 2014 synopsis. About 45 percent of e-commerce traffic came from mobile devices, while mobile sales totaled 22.6 percent, IBM reports. The difference for smartphone users is even starker: While being 31.2 percent of e-commerce shoppers, smartphone users only converted there as 9.1 percent of all Web buyers.

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