Bader Rutter

Heather Fletcher is senior content editor with Target Marketing.

Lynn R. Godbersen's brain is so wired to think about agriculture, he doesn't even notice the implication behind his comment about the decision to create a direct mail campaign around feed additives for cattle. "Well, we've got a large sales force, but they've got a lot on their plate," says Godbersen, who represents an important link in the food supply chain to American dinner tables.

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