Ashley Roberts

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads allow paper-based marketing materials to do amazing things.

Commercial printing company Brilliant: — formerly known as Brilliant Graphics of Exton, Pa. — launched a print publication to showcase its full capabilities and to serve as a launch point for its recent rebranding.

Podcasts are undoubtedly popular; according to Nielsen's Q3 2017 Podcast Insights, 50% of all U.S. homes are podcast fans. Ashley Roberts — of Target Marketing's sister brand Printing Impressions — spoke to the Paper & Packaging Board about how it recently released the Pod Papers Magazine as part of its "Paper & Packaging - How Life Unfolds" campaign.

Quadratec, a company that sells parts for Jeeps, launched its first scannable catalog using image recognition to make every page shoppable in the fall of 2016. Ashley Roberts — of Target Marketing's sister brand Printing Impressions — spoke with Bear Pratt, VP of marketing for Quadratec, who explained that the company worked with its printer, Quad/Graphics, to develop the technology so it would be affordable and scalable.

The Living Wine Labels app has expanded beyond the 19 Crimes wine labels covered previously, and now includes new interactive labels that will bring the dead back to life.

Diamond Packaging, based in Rochester, N.Y., has an annual tradition of designing and producing embellished calendars to send to customers, prospects, suppliers, industry professionals and media contacts. In this video from sister brand Printing Impressions, Ashley Roberts looks at the staying power of a high-quality, year-long piece of decor is the result of a brilliant marketing strategy showcasing Diamond's production capabilities.

More Blogs