Ashley Johnston

Heather Fletcher is senior content editor with Target Marketing.
Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Whether it's considered a marketing slogan or the city's unofficial motto, "Keep Austin Weird" sure has sold a lot of T-shirts. And, while that saying has resulted in a lot of photos and stories being submitted to KeepAustinWeird.com, the overall effect isn't quite geosocial marketing. But perhaps the perfect example of that marketing practice did happen from March 11-15 right in the heart of weirdness, when American Express and foursquare teamed up to offer deals from more than 50 Austin merchants during SXSW Interactive.

Target Marketing magazine reached out to some of the most knowledgeable people in the direct marketing industry to find out what they believe are the biggest issues facing direct marketers today and what questions your company needs to be able to answer to thrive in the coming year and beyond.

While the Internet is the most important digital channel to adult consumers and e-mail is the way they prefer receiving messages, direct marketers may find more refined insight into their preferences quite useful.

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