Occasionally in my 50-plus years in business, I have crossed swords with MBAs. With few exceptions, I have found them to be jerks—full of themselves, woolly-brained and sated with book learning. Anything they write—memos, letters, business plans or white papers—is filled with turgid prose, footnotes and sheer boredom.
A tale of two news releases that arrived on the same day: News release No. 1—dreary, unfriendly, unattractive, unreadable. See illustration No. 1 in the media player for a typical e-news release. This is one of many that show up on my computer screen—typical of what public relations/publicity firms send out by the thousands every day. Rules broken