Art Buchwald

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

In 2007, ABC News and Charles Gibson squeaked out a victory over Brian Williams on NBC. Both left Katie Couric of CBS a distant third. When Charles Gibson was a host on ABC’s “Good Morning America,” I liked his loosey-goosey, laid-back demeanor and obvious ease as an interviewer in front of the camera and bantering with Diane Sawyer. With the switch to ABC’s “World News Tonight,” where he replaced the urbane, upbeat Peter Jennings, Gibson seems to have purposely changed his “Good Morning America” persona. At first he became the kindly country doctor of my childhood—Hop Allison—who used to make house calls. Lately I

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