Arch Shaw

Denis Wilson is a senior manager and B2B content specialist at Comcast Business, and is the former content director for Target Marketing and Publishing Executive.

Robert Rose, chief strategist for the Content Marketing Institute, astutely summed up why so many marketing professionals had gathered at the Content Marketing Master Class in New York: The fundamental patterns of marketing are changing, but marketers are not keeping up. Over the next few weeks, we're going to bring you four main lessons from the Content Marketing Master Class. Here's the first

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