Arch Shaw

Denis Wilson is Editor-in-Chief of Publishing Executive, Printing Impressions' sister publication that covers the magazine publishing business.

Robert Rose, chief strategist for the Content Marketing Institute, astutely summed up why so many marketing professionals had gathered at the Content Marketing Master Class in New York: The fundamental patterns of marketing are changing, but marketers are not keeping up. Over the next few weeks, we're going to bring you four main lessons from the Content Marketing Master Class. Here's the first

More Blogs