Anthony

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

From 1920 to 1933, Henry L. Stimson was secretary of state in the Hoover administration. In 1929, he closed down the State’s cryptanalytic office and his quote about gentlemen not reading each other’s mail became famous. Fortunately he changed his mind when he headed the War Department under Franklin D. Roosevelt. Had the United States not broken the Japanese code in the early years of World War II, tens of thousands of American lives would have been lost. The same is true for the Brits intercepting German radio traffic with the now-famous Enigma machines at Bletchley Park. Down deep inside, I agree with Stimson; snooping

And the Insurance Companies Copped Out Have you heard the difference between an accountant and an actuary? An accountant is the person who goes onto the field of conflict after the battle and bayonets the bodies. An actuary is someone who does not have the personality to be an accountant. The only job in this world that is worse than being an actuary is that of an insurance adjuster. It is an entire life spent explaining to badly hurt people why the insurance company does not have to pay a claim in full--or at all--because the small print says so. Backgrounder The wall was

by Denny Hatch In the place without place, anarchy reigns once worked for a cherubic-faced, hard-drinking publisher named Franklin Watts. "Good morning, Frank," I would say each day. "How are you?" "Happy as a country without a history," he'd respond. How long has it been since the Internet was without a history and considered the new Garden of Eden—a paradise of investor and intellectual euphoria unmatched in the entire spectrum of human endeavor? Less than eight months. Remember the thinking of those heady times? • For investors, here were infinite horizons of obscene profits that turned traditional business models on their ear. "Those who

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