Annie O'Brien

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.

Are you ready for a break from reading about social, digital, mobile, online and other media? A colleague who is a social media maven recently reminded me that, "Media is meaningless unless it's delivering a compelling message of personal relevance to your targeted audience." Amen, sister.

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