Ann Taylor

Cheryl Cagle is the database/affiliates director for Direct Marketing IQ, the home of direct marketing research, and Who's Mailing What!

"Mail? Isn't that dead?" That's the reaction I sometimes get from new friends when I talk about my job (well, part of it): analyzing direct mail. To answer that 'direct' question, let's take a dive into …

If there were any doubt about the Federal Trade Commission making good on its promise to crack down on blogger freebies, it has been laid to rest this week. The group just completed an investigation of retailer Ann Taylor. They won't be asking for any reparations from the company, but that's only because Ann Taylor cooperated and promised not to offer any more $10 gift cards to bloggers.

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