Ann Handley

What should marketers be thinking about in the upcoming year? Here’s the inside scoop from four industry experts.

Industry experts Joe Pulizzi, the founder of Content Marketing Institute; Ann Handley, the chief content officer for MarketingProfs; Kristina Halvorson, CEO of Brain Traffic; and Robert Rose, the chief strategy advisor for Content Marketing Institute talk about the trends they see for 2017 and beyond.

Cleveland: It's not just home to the Rock and Roll Hall of Fame, LeBron James and the Cavs, and one of my favorite speakeasies. It's also home to Content Marketing World — one of my favorite conferences.

In this video, you will hear what the biggest challenge facing content marketers are today from Joe Pulizzi, the founder of Content Marketing Institute; Ann Handley, the chief content officer for MarketingProfs; and Robert Rose, the chief strategy advisor for Content Marketing Institute.

Join us on 4/28 as the hilarious Ann Handley of MarketingProfs, buyer persona guru Tony Zambito, and Cintell CMO Katie Martell stage a B2B marketing intervention. Learn how to build personas that inform actionable strategies, and craft marketing content that doesn’t make people want to poke their eyes out.

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