Ann Handley

What should marketers be thinking about in the upcoming year? Here’s the inside scoop from four industry experts.

Cleveland: It's not just home to the Rock and Roll Hall of Fame, LeBron James and the Cavs, and one of my favorite speakeasies. It's also home to Content Marketing World — one of my favorite conferences.

Join us on 4/28 as the hilarious Ann Handley of MarketingProfs, buyer persona guru Tony Zambito, and Cintell CMO Katie Martell stage a B2B marketing intervention. Learn how to build personas that inform actionable strategies, and craft marketing content that doesn’t make people want to poke their eyes out.

During the last few months, we've had the chance to sit down with some of the sharpest minds in B-to-B marketing to pick their brains about industry challenges, trends and best practices. As we approach 2015, our team thought it would be beneficial to share some of the most memorable words of wisdom garnered from these interviews. We certainly took a lot away from them—and hope you do, as well. So check out the tips below and consider adding some of these pointers to your list of New Year's resolutions.

I recently got my hands on a copy of Joe Pulizzi's new book, Epic Content Marketing, and I can't say enough good things about it. Pulizzi has figured out how marketers can apply publishing techniques to marketing objectives, and, along with a couple of other leaders in the category, like Ann Handley and Joe Chernov, has articulated an entirely new type of marketing. One that really works, especially in B-to-B

It’s a pretty compelling question: What is the future of content? What does the future hold in store for content marketing? With the growing adoption of brand publishing and convergence of paid, owned, earned and shared media, many companies are looking forward to what’s next. In retail, "multichannel" is now "omnichannel" and single-format storytelling has evolved into "transmedia" storytelling. Computers are becoming the fax machines of Internet-connected devices as smart phones, tablets and laptops become the norm. To answer the question about the future of content, it’s important to think about the relationship of information, technology and the human experience

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