Andrey Lipattsev

Heather Fletcher is senior content editor with Target Marketing.

In just three weeks and nearly to the day of the 1-year anniversary of “Mobilegeddon,” Google is guaranteeing it’s going to modify its search algorithm to be even more mobile-friendly. The search giant advises marketers and SEOs to have their sites ready for the “Mobile May” update.

Google is getting real. Consumers are searching on their mobile devices by asking their phones “voice” questions, so Google is showing them natural language results, says Googler Andrey Lipattsev.

More Blogs