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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

The world of content marketing is full of mystery and intrigue with companies leveraging every possible resource to achieve a competitive advantage. In the fast changing world of digital marketing, no resource is more valued than the coveted “content marketing secret agent.” These covert content operatives perform their customer segmentation, persona development and editorial planning in the dead of night while most marketers are asleep, snug in their beds. ... You can download the e-book pdf file directly here: Content Marketing Secrets eBook.

I guess in terms of the country—and the balance of trade—a crashing dollar is a good thing. For my balance of trade, it stinks. We flew into London last Saturday and went out for dinner. A bowl of soup for lunch was £8.50, which translates to $17.00. A £4.00 ride on the Underground for 10 blocks to get out of a rainstorm was $8.00 ($16 for two)—not a lot of fun. Dinner for two was at least $100 pretty much anywhere. An exception was the Albert Pub. The bad news: the food was so-so. The good news: dinner was relatively inexpensive. The best

Who is the keeper of your flame? Denny Hatch's Business Common Sense (September 8, 2005): Vol. 1, Issue #29 IN THE NEWS Chief Justice William H. Rehnquist died Saturday evening of cancer, ending a remarkable 33-year tenure on the Supreme Court and creating a rare second vacancy on the nation's highest court. --Gina Holland "Chief Justice Rehnquist Dies at His Home" The Associated Press, Sept. 3, 2005, 11:58 p.m. U.S./Eastern Shareholders of Nextel Partners have bid up its stock like a piece of hot Manhattan real estate, gambling that Sprint Nextel

Razor Wars: Little Schick cries foul and the giant is nicked Look over the saga of Gillette vs. Schick-Wilkinson Sword, and you do not find two rivals vying for share of shaver market. This latest decision in favor of Schick is but one small victory in what is a truly nasty, all-out war between a corporate Goliath (Gillette with 90 percent market share) and David (Schick). The conflict is not only being waged in the media and on retailers' shelves for the whiskers of the American post-pubescent males, but also in courtrooms on both sides of the Atlantic. To follow their endless

by Denny Hatch Never heard of Jay Walker? He has crammed several lifetimes of direct marketing successes and bombs into his 43 years. Among his successes: • The first use of videocassettes in a direct mail offer. • Marrying overnight Federal Express delivery to the catalog industry, thus creating a hugely profitable new selling season (last minute holiday gifts). • Revolutionizing magazine subscription sales with mega-success, NewSub Services. • In just six months, making his priceline.com the second most recognized Internet brand among American adults. I first met Jay Walker in 1986 when he was a storm off the coast of American Business—a tropical

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