Andrew Kordek

In eMarketing + Commerce’s new (and FREE) podcast series Email Talk, sponsored by Silverpop, email experts Andrew Kordek, co-founder and chief strategist, Trendline Interactive, and DJ Waldow, founder/CEO, Waldow Social, will entertain you while at the same time offering insights, actionable tips and best practices around email marketing that you can take back to your desk!

Andrew Kordek, co-founder of email marketing agency Trendline Interactive, laments about button overload in email marketing campaigns as well as why email marketers need to get back to the basics in this interview from All About eMail Live! 

A heated debate ensued at the MediaPost Email Insider Summit on the morality of the e-append list growth strategy, highlighted by sharp condemnation from Jordan Cohen, vice president of business development at Pontiflex. “It's not really OK to do,” he said bluntly. It may not be illegal in the U.S.—a conference attendee said it is in Canada—but Cohen said that the Messaging Anti-Abuse Working Group (MAAWG) has come out against it, relating it to spamming.

In eMarketing + Commerce’s new (and FREE) podcast series Email Talk, sponsored by Silverpop, email experts, Andrew Kordek, co-founder and chief strategist, Trendline Interactive and DJ Waldow, founder/CEO, Waldow Social will entertain you while at the same time offering insights, actionable tips and best practices around email marketing that you can take back to your desk!

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