People always tell you to "keep it short." They may chalk it up to people being busier, shorter digital media attention spans, or just those darn Millennials! But the conventional wisdom is to get engagement, your content marketing must be short. "Not true," says Andrew Davis.
It’s not theory; it’s what the 50 fastest-growing B-to-B companies actually use to achieve their goals, according to recent research from Drift and Mattermark.
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