Facebook says there are such things as “bad ads,” even from brands that pay Facebook to show them. And Facebook has a way to fix that, writes Andrew Bosworth, Facebook VP of ads and business platform, in his Tuesday blog post.
Under pressure to speed up its advertising growth, Facebook has announced it will dump half its more than two dozen ad formats in a bid to make things simpler for advertisers. ... Facebook is ditching several ad formats, such as ads that ask a question or make online offers, as well as the standalone social ads it calls Sponsored Stories, and folding those capabilities into a fewer number of ad types. “The No. 1 complaint of most advertisers was that it was too complicated to figure out which ads to use,”