Andersen

It’s almost summer, and as consumers across the country start to turn their attentions to the out-of-doors, so are merchandisers, as evidenced by an influx of outdoor home improvement offers in the Who’s Mailing What! Archive over the last few months. Pella, for one, was in the mail with a simple 5-1/2” x 8-1/2” postcard touting its big annual window and door sale with a messaging concept sure to appeal to busy summer vacationers: “We install your new Pella windows and doors -- and even haul away your old ones ... we handle it all” (Archive code #390-689733-0604). Competitor Andersen also mailed a postcard, but

The Home Depot is applauded by many retail specialists for its skillful approach to customer service and marketing. Among the most praised of its offerings is its in-store customer training—essentially teaching customers how to use the very products it sells. The company's whole philosophy, which shows through in all of its marketing efforts, is summed up in its tagline: "You can do it. We can help." The home-improvement giant's recent direct mail piece deserves no less praise. A 6" x 9" three-fold, four-color self-mailer is promoting its line of Andersen windows and doors, with no payments and no interest due for

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