Amy Africa I

The Only 4 Things That Make a Difference Online By Amy Africa I just got off the phone with a soon-to-be-ex-client. Soon meaning, soon-as-I-can-write-them-a-Dear-John-letter-soon. Every Monday, Peter (name changed to protect the guilty) calls or e-mails me to tell me about some fancy-schmancy new next-best-thing he found over the weekend. You know, THE THING that will reinvent his $250 million e-business overnight. As if. Sure, there are lots of bells and whistles you can add to your site, but do any of them work? Are any of them worth the money? Not really.  Don't get me wrong, I like all the new, singing, dancing

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