Alyson Schenck

The New York Times has launched a news and lifestyle magazine designed just for teens. The New York Times Upfront is a magazine covering topics such as the media, sports and technology as they relate to the teen community. But since parents are often the source by which teens pay for things, the challenge for the magazine is in the marketing. How does one target teenagers and parents with one mailing? For starters, the mailing that we received was addressed to the whole family, rather than just one person (593UPFRON1000). Also, at the top of the letter there is a note that reads: "Note

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