Alison Bolen

Heather Fletcher is senior content editor with Target Marketing.

Rather than viewing restructuring as a scary prospect, Alison Bolen of Cary, N.C.-based SAS decided to view it as an opportunity to align the analytics software and services provider's content marketing strategy. Speaking Thursday morning at Content Marketing World NYC, the editor of blogs and social content at SAS shared how the company modified its program.

Yesterday’s SAS Financial Services Executive Summit included a session titled “Big Data for the Next Big Idea,” which was moderated by SAS CMO and EVP Jim Davis, and included executives from organizations whose size tells me these people know exactly what big data is: Aditya Bhasin from Bank of America, Robert Kirkpatrick from the United Nations and A. Charles Thomas from USAA. And not coincidentally, each of these executives have responsibilities for areas that depend heavily on customer data—the core of the big data challenge.

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