Alicia Orr Suman Tips

Briefings by Alicia Orr Suman Tips for B-to-B Copy In the writing realm of b-to-b, it's substance over style. Cold, hard information usually wins out in the challenge to persuade buyers. Whether your audience is a prospective customer or the board of directors, here's a sampling of's "Top 10 Tips for Business Writers" that should point you in the right direction: 10. Avoid buzzwords. 9. Use conversational words and phrases. 8. Keep sentences short. 7. Write in the active, not passive, voice. 6. Edit to ensure a clear message. 5. Provide useful information for your audience. 4. Use a warm, friendly

More Blogs