Ali Swerdlow

Peggy Hatch is a senior advisor at NAPCO Media. A direct mail copywriter, she co-founded Who’s Mailing What! with her husband Denny Hatch. Her previous position at NAPCO Media was Group President for the Target Marketing Group.

To me, there's nothing more exhilarating than listening, learning, engaging, and brainstorming with smart people. And to that end, I am thrilled to invite you to join me at a new one-day workshop that we're holding on March 21st at the New York Marriott Marquis, Times Square called "All About Email LIVE!"

The Direct Marketing Association (DMA) and Epsilon today released the Q2 2011 North America Email Trends and Benchmarks Results, which show a 16.2 percent increase in average volume-per-client from Q1 2011, and a 14.3 percent decrease in average volume-per-client from Q2 2010.  Open rates increased by 0.4 percent from Q2 2010 and click rates were directly in line with the same time last year.

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