Alexis Henderson

I solemnly swear I am up to no good … A fab phrase for activating a magical, omniscient map; not so great if you’re talking about your marketing. Here are some of the key takeaways we can learn from the Hogwarts School of Marketing and Advertising.

Direct Marketing Day @ Your Desk 2015 | Available on-demand from 3/16/15 - 6/16/15

The team at Direct Marketing IQ and Target Marketing is proud to present the Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until June 16, 2015
Access today for FREE...
As in years past, this online event explores the best practices, trends and case studies on how to take all of your direct marketing initiatives to the next level.
Tune in today to hear marketing masterminds such as Joe Pulizzi (Founder of Content Marketing Institute); Jeffrey Eisenberg (CEO, Buyer Legends); Pat Friesen (Content developer and Author of The Cross-Channel Copywriting Handbook); and many more!
Session topics include:

  • 5 Essentials to Epic Content Marketing (Keynote)
  • The Art & Science of Writing Calls to Action
  • Designing The Perfect Funnel (Keynote)
  • Brief, Blunt & Basic: How to Create Email and Social Media Messages That Sell
  • And many more

Click here to access everything the show has to offer:


Contact:  Alexis Henderson , Director of eLearning

When used effectively, transactional emails can be some of the most relevant communications a marketer can send as they are among the emails recipients read and value the most. They can inform, educate and upsell some of the most engaged recipients. We’ll discuss the benefits of including transactional messaging as part of a comprehensive, digital strategy.

The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:

As in years past, sessions explore direct marketing best practices, trends and case studies. The focus is how you can make the most of your direct marketing efforts in the upcoming year.

Ruth Stevens, eMarketing Strategy Consultant; Brian Kurtz, Vice President of Boardroom Inc.; and Ted Grigg, Direct Marketing Consultant and Strategist at DMCG, LLC, among many others.

Session topics include:
*Responsive Design for Today's Mobile & Tablet World
*Headlines, Calls-to-Actions & Teasers that Make Money
*Direct Mail Formats That Work
*The Building Blocks of B-to-B Content Marketing
*Lead Generation Strategies That Succeed

And many more!

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