Alexandra Bruell

Pinterest hasn't brought its ads to market yet, but it's swinging for the fences in terms of what it hopes to charge for them. The social-bookmarking company is asking for hefty spending commitments between $1 million and $2 million from prospective advertisers, and it's looking to price CPMs between $30 and $40, according to three executives briefed on Pinterest's ad pitch. The pricing makes it clear that Pinterest intends to have a premium ad offering, similar to Instagram—at least for now. Instagram tested its first ads last fall with brands like Burberry, Levi's and Lexus and has emphasized

More Blogs