Alexander Schwartz

Heather Fletcher is senior content editor with Target Marketing.

Just a day after the nation celebrated its independence, direct marketers were back at their keyboards figuring out the mysteries of a popular 2D code. “Quick Response Thursdays: QR Codes in Direct Mail, a New Discussion” kicked off with a prompt from Alexander Schwartz, moderator of the weekly QR Code discussion in Integrated Marketing Mix.

Rebel Schwartz is at it again. The beloved 2D code—if the responses from last week’s discussion indicate popular opinion—is under attack from Alexander Schwartz, moderator of the weekly QR Code discussion in Integrated Marketing Mix. In “Quick Response Thursdays: QR codes in 3 Years, A New Discussion,” he has the chutzpah to suggest that the future may hold extreme competition for the code. New on the scene now, Mobile Visual Search (MVS) may evolve to be “the QR Code killer,” he says, attributing the quote to current industry buzz.

There are alternatives to QR Codes in the quick response arena. What? Blasphemy. But, no. It’s true. And bringing that to the attention of an assembly of marketers—also known as Integrated Marketing Mix members—is risk-taker Alexander Schwartz, NAPCO marketing manager and moderator of the weekly discussion about “QR Code strategy, design and implementation across all industries.”

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