Alex Williams

Heather Fletcher is senior content editor with Target Marketing.

In my previous column—"Are You Ready for a Mobile Subscriber Base?"—I relayed several mobile research statistics that make the case why email marketers can no longer ignore designing and optimizing their emails for a growing mobile subscriber base. I also outlined some implications of these statistics and high-level tips, such as taking a mobile-first approach and designing for touchscreens navigated by fingers. Now, I'm tapping the know-how of my four favorite mobile email marketing optimization experts for advice on optimizing emails for mobile devices.

Studies show that some Americans check their email accounts in the middle of the night and many remotely peruse their work accounts on Sunday evening; meaning that the next trend—that consumers are checking their email accounts on-the-go with mobile devices—isn't much of a shock.

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