Alex Rodriguez

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

We have a Target store in the neighborhood. I never liked the place. And I liked it less when Target lawyers sent a letter to my former company ordering us to stop using the term Target Marketing. It makes no mind that Target Marketing has been around for 40 years and Target stores have not. Lawyers are in the business of being weasels, making trouble and collecting fees. On Dec. 19, 2013, a data breach of Target was reported. Over the coming weeks, the news got worse and worse.

Ronald Lauder’s passion is art. The younger son of cosmetics mogul Estée Lauder and worth $3.3 billion, Ronald Lauder bought an elegant Fifth Avenue mansion across the street from the Metropolitan Museum of Art and turned it into the Neue Gallery dedicated to German and Austrian art. In June 2006 he privately acquired one of the most extraordinary pictures in the world—a 1907 portrait of Adele Bloch-Bauer, wife of a wealthy Viennese industrialist, painted by Austrian master Gustav Klimt. It had been looted by the Nazis during World War II and, when repatriated, wound up in a museum in Vienna. The Austrian government fought

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