For more than 35 years, my wife, Peggy, and I have been saving our direct mail for inclusion in the giant Who’s Mailing What! Archive of samples in more than 200 categories—consumer, business and nonprofit.
Alex Mindlin
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
In 2001-2002 I did some consulting with Arbitron--the company that measures the listenership of radio stations around the country. It sent out little pocket diaries and asked people to keep track for a week of what they listened to on the radio. I traveled several times to the Arbitron HQ in Columbia, Maryland where I had meetings with various department heads and wrote and designed some promotional material. On a ZipDisk somewhere might be the creative work I did. But my experience working with Arbitron is hazy at best. What is not hazy is that several months after we parted company, I received
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