Facebook ad numbers are inflated and the platform’s audiences in U.S. cities and states a Kansas-based marketer wanted to target were far smaller than the “potential reach” Facebook said it had, alleges a lawsuit the marketer filed in California. MercuryNews.com reported yesterday that the suit further states “the 18-34 age demographic in all 50 states exceeded the actual population of 18-34 year olds who use Facebook.”
Facebook advertisers have a new beef with the social media giant — it’s counting 25 million more Americans among its users than actually exist, according to U.S. Census data.
About 1 billion people use WhatsApp, a messaging solution owned by Facebook, and its official blog announced big brands will have to start paying to communicate with consumers on the platform. The good news is marketers can do so with upgraded features.