Alex Fowler

The advertising industry suffered a setback late last night when the Tracking Protection Working Group of the World Wide Web Consortium rejected the Digital Advertising Alliance's draft proposal for a universal Do Not Track standard. Instead, the 110-member group will work from another, more comprehensive, document—referred to as the June draft—that even privacy advocates believe faces insurmountable obstacles to adoption by the deadline at the end of this month. For two years, the TPWG has tied itself up in knots in trying to bring diverse interests together to agree to a universal browser-based mechanism for Internet users

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