Alex Castle

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.

Most LinkedIn Sales Navigator strategies failed in 2015, and I know why. Let's quickly understand why most small, medium-sized and large corporations see poor results when investing in LinkedIn social selling via Navigator — and what you can do to thrive in 2016.

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