Alex Agnew

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

From Postage to Printing, Nine Tips For Getting the Biggest Bang For Your Production Buck By Paul Goldberg and Denny Hatch Every direct mail promotion starts with handing off film to a printer, and ends with finished mailing pieces going to the post office. Where along the way is it possible to cut costs without sacrificing response? 1. Eyeball It How many times have we heard that a mailing has been totally botched up at the lettershop by mixing the wrong elements in a test mailing. Yet almost everyone today OKs the elements to be inserted—and the order in which they're to be inserted—by

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