Albert Einstein is quoted as saying “If you can't explain it simply, you don't understand it well enough.” Whether he actually said those words is in question, but the idea is not new and the concept should be put to the test whenever you’re developing strategic solutions.
As 2015 fades and resolutions fall by the wayside (pizza is just too good), let’s take a moment to look at 2016 and the future of marketing. From Hubspot to Forrester Research to a multitude of industry publications, experts have been talking about contextual marketing for years. Now, its time has come.
In building relationships with and value for customers, my longtime observation is most organizations tend to progress through several stages of performance: customer awareness, customer sensitivity, customer focus and customer obsession. Here is the "executive summary" version of some conditions of each stage.
I'm somewhat of an anomaly in the freelance copywriting business. I say this because I am one of a small group of copywriters who write a significant amount of direct mail for two distinct and different markets: consumer mail-order marketers and B-to-B lead generation.