Albert C. Barnes

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

One night in the early 1980s, my wife, Peggy, and I were sitting in the second row of the Mark Hellinger Theater watching the musical romp “Sugar Babies,” starring Mickey Rooney and Ann Miller. Mickey Rooney (amazingly, this was his Broadway debut) was standing outside a hotel room door listening to what was going on inside between two newlyweds. It was the setup for a very old joke that I had known since boyhood. “When you get to the umbrella, it’s mine!” Rooney shouted through the door. I let out a guffaw that rocked the theater and the audience followed suit. Rooney marched down

What happens when you do not own your job or allow others to own theirs April 18, 2006: Vol. 2, Issue No. 30 IN THE NEWS More US generals turn on Rumsfeld Two more retired US generals called overnight on Donald Rumsfeld to resign as US defence secretary, adding to a deepening rift within the Pentagon. Six generals—two of whom commanded troops in Iraq—have now called on Mr Rumsfeld to stand down over his leadership of the war. Retired Major General Charles Swannack, who led the 82nd Airborne Division in Iraq, said Mr Rumsfeld, 73, had "micromanaged the generals who are leading

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