Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

On June 6, 2006, I devoted these pages to the tectonic change in the CBS Evening News. The piece was titled “WOMEN TAKE OVER AT LAST! With Couric and Logan on Board at CBS, Maybe the Evening News Will Come Alive.” With CBS paying Couric $15 million a year and spending $2.9 million for a new set, I had high hopes that she and her electric, articulate chief foreign correspondent, Lara Logan, would bury their tedious male competitors. Alas, a year later the program is moribund, with lower ratings than those garnered by temporary anchor Bob Schieffer. In a fascinating 6,300-word analysis of Couric—including

I adore trains. I love rip-snorting tales of high adventure and hijinks. When I read the first two paragraphs that appear in the In The News section of this newsletter—a screaming rave review about “The Great Train Robbery,” where a band of Union volunteers traveled incognito into the deep South and hijacked a locomotive with the intention of taking it up north—I decided then and there to order the book. Alas, the reviewer committed one of the Three Deadly Sins of book reviewing, and talked me out of buying the book. The good news: I saved $29.95 plus tax. The bad news: Richard

The City Hall food police are planning to outlaw the use of trans fatty acids in all 24,600 New York City eating establishments, in many cases turning their businesses upside down. It’s possible that new studies will show that trans fatty acids actually cure a boatload of diseases, just as recent research has turned the food pyramid on its ear, discounted the benefits of low fat and vegan diets, shot down vitamin supplements and shown that slightly overweight people live longer. It’s a topsy-turvy, fast changing world we have to deal with. The Good Old Days In business, the only thing I miss more than a two-martini lunch

One reason I got out of the corporate environment is that I cannot stand meetings. I am efficient at a computer keyboard, not in a roomful of people. My wife, Peggy—now publisher of six magazines, a line of business books and online products, and proprietor of a trade show—is a master at running a tight meeting. Business gets done; people get out on time. Somebody suggested that all meetings should be held in a room with no chairs—no place to sit. When people are forced to stand, agendas are completed with amazing alacrity. If you think corporate meetings are basically time wasters, take a look

Trying to turn a lemon into lemonade Nov. 3, 2005: Vol. 1, Issue No. 45 IN THE NEWS Camera Makers Focus on Bad Chip NEW YORK (CNN/Money)--Some of the biggest electronics manufacturers say they will repair a defective chip found on more than 80 models of digital cameras and other digital devices, but only if the chip becomes faulty, according to a report published Thursday., Oct. 27, 2005 Imagine this. You are in a hot-air balloon photographing the great wildebeest migration in East Africa. All hell is breaking loose below--tens of thousands of wildebeest and zebra charging across the

What Republicans can learn from Warren Buffett Nov. 1, 2005: Vol. 1, Issue No. 44 IN THE NEWS US Death Toll in Iraq Reaches 2,000 BAGHDAD, Iraq (CNN)--The U.S. military death toll in Iraq reached 2,000 Tuesday with the reports of three new deaths, and President Bush prepared the nation for more casualties, saying the "defense of freedom is worth our sacrifice., Oct. 26, 2005 Miers Withdraws Nomination President George W. Bush's nominee for the U.S. Supreme Court, White House counsel Harriet Miers, abruptly withdrew from consideration on Thursday after mounting criticism from the right and the left about her

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