Alan Mulally

Heather Fletcher is senior content editor with Target Marketing.

Scott Monty, whose formal title according to his LinkedIn profile is "global digital and multimedia communications manager," became part of Ford's forward-looking approach to marketing in July 2008.

When it comes to marketing innovation, Ford Motor Company is ensuring it lives up to one of its more popular brand slogans, "built for the road ahead." By integrating social media into various facets of the company's market outreach activities, the auto manufacturer hopes to remain more relevant and connected to today's car buyers. "We're in the midst of showcasing the faces of Ford to the world," said Ford's Global Digital Communications Manager Scott Monty, describing his firm's drive into social media marketing in his keynote address on Sunday, Oct. 18 at the DMA09 Conference & Exhibition in San Diego.

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