Akin Arikan

Heather Fletcher is senior content editor with Target Marketing.

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

When a woman shops for a man's holiday gift, she probably won't buy him a pink, size 6, ruffle-front angora sweater. That's why it's important to pay attention to the seasonal shifts in online buying behavior. What was once a normal buying pattern-a woman perusing women's sweaters-shifts during the holidays. But just in time for the seasonal buying frenzy, an expert provides tips on how to parse these behavioral anomalies.

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