Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

It’s not often that you will find my wife, Peggy, and me jumping up and down in front of the TV set, pumping our fists and screaming, “Go girl! Go!” Such was the case last Saturday during the thrilling stretch dual between Rags to Riches and Curlin in the Belmont Stakes. As sometime devotees of improving the breed, Peggy and I are above-average horse-pickers. The four secrets of success: (1) Know when not to bet; (2) Never bet the favorite to win; (3) Expect to bet only on one or two races a day—maybe three if you’re lucky; (4) Know the rules and

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