Aimee Schmalzle

In late September, Club Med dropped a mailing targeted to travel agents and meeting planners who book events for small groups, offering a free three-day site inspection of Club Med properties as possible business meeting destinations. Enclosed in the 7-1/2" x 7-1/2" outer—which is peppered with thumbnail photos of tropical Club Med locations and the teaser, "Everything for your group, and something for you too!"—is a 7" x 7", 14-panel iron cross mailer (Archive code #501-173592-0410). The first and second solid tropical-colored panels lure prospects into the mailer with copy that begins on panel one, "The answer to all your dreams lies within,"

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