Adam Singer

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.

Ruth Steven's recent article "How Well Do You Know Your Customer Data" got me thinking about the important role data has played in my writing career. I totally agree with Ruth's advice, "It's a real disadvantage, professionally and personally, to shun data." Advice from Pat-your-fellow-writer: Don't let a spread sheet scare you.

Due to the real-time nature of digital media and social technologies, content creation is increasingly a treasure trove of opportunity for business. Marketing and communication professionals are the forefront of this movement. Brands as publishers is a broader concept than just pushing out content. 1. Simplify someone's life. That's the appeal of Tim Ferriss, for example. 2. Evoke strong emotions about the art of marketing. Guy Kawasaki does that in person and across social media. 3. Be visual. That's very much the appeal with David Armano's work.

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