Adam Mosseri

Heather Fletcher is senior content editor with Target Marketing.

Hanna Anderson is a marketing coordinator at Hawthorne, responsible for online programs, generating business growth using websites, email marketing, online advertising and promotions, SEM/SEO, and social marketing. Her blog is intended to serve as a space to inform and discuss advertising and how it corresponds to Gen Z — written from the perspective of a Gen Zer, herself. Reach her at

Facebook prioritized content from users’ friends and family in its January announcement of a News Feed change. This algorithm alteration appears to have usurped a previous priority of the social media giant — when it paid publishers and influencers millions to create original Facebook Live content. Facebook Watch seems to reign now.

Marketers, your organic reach will drop again on Facebook. Pages, specifically, will see posts appear lower in the News Feed, unless the posts inform or entertain many of the more than 1 billion users of the social media network.

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