Aaron Montgomery Ward

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream — and this time it was Carly Simon. I literally went to bed the next night hoping for a Roberta Flack visitation.

By Lois K. Geller It was a cold and snowy day in our nation's capital. I had just finished speaking at the Travel Learning Conference. My son, Paul, came by to tell me he had a real treat in store for me. The snow in Washington, D.C., was 4 inches deep and looked as if it would get much worse. I silently hoped that the treat involved a fireplace and maybe chamomile tea, but I knew better. Just as I feared, the treat involved more of a Valley Forge experience. We donned heavy boots, bundled up and trudged through the suddenly cab-less streets. As

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