When email marketers start digging into data, the temptation is to use it all, says Aaron Buchanan, a digital personalization manager at Finish Line. “But you've really got to start elevating priorities and make sure that you focus on knocking out the best opportunities first."
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico