Marketers have been preaching the importance of A/B testing for years. The ease of getting instant data from tests to boost campaign performance is a main perk of working in digital marketing. Unfortunately, we don't all always practice what we preach. Deadlines and last-minute edits sometimes get in the way, and testing can fall by the wayside just to "get the email out the door." But it doesn't have to be that way! Matt Byrd, Senior Email Marketing Manager of Litmus, will share why testing is too important to not be a central part of your email strategy.
Here are just a few things out of the many you'll learn during this 45-minute webinar:
- The importance of A/B testing in any email program
- Tips for implementing testing into your workflow
- 7 ideas for tests you can run on your next campaigns
Following Matt's presentation, Aaron Bolshaw of Act-On will share a 5-minute case study titled, "Increasing Email Engagement with Responsive Design."
This is a must-attend webinar for any marketer working with email.
Click here to view this webinar.