Zurich

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

To create this e-zine, I spend a lot of time on the Internet looking for stories to download into my private archive of more than 37,000 entries in 224 major categories. How much time do I spend on the Internet?

Day — Date — (Number of visits excluding e-mail)
Thu — 12-11-08 — (226)
Wed — 12-10-08 — (251)
Tue — 12-09-08 — (390)
Mon — 12-08-08 — (240)
Sun — 12-07-08 — (36)

The point is to find dots and try to connect them to each other and back to our businesses, careers and lifestyles.

One set connecting this week is the myriad ways people and companies are dealing with this horrifying recession—some positive, some painful and some downright illegal.

These are the stories that caught my eye; maybe some will catch yours and give you some ideas.

Dadaism was a wacko cultural movement dreamed up by artists, writers and musicians. First announced in neutral Zurich on Bastille Day, July 14, 1916, in the middle of World War I, it was the “reaction to what many of these artists saw as nothing more than an insane spectacle of collective homicide.” Dadaism quickly spread across Europe and came to New York, its main proponents being avant-garde photographer Man Ray and Marcel Duchamp, whose iconic “Nude Descending Staircase” is featured in every art history course that deals with the modern era. The basic tenet of the Dada art, music and literature was screaming, wrenching, fingernails-on-the-blackboard

By Denny Hatch Peggy and I took the train from Interlaken to Zurich after a week in the Swiss Alps town of Grindelwald. There, the hoteliers and shopkeepers did a superlative job of taking care of tourists and making for themselves a very comfortable living. On the train ride, we struck up a conversation with a former executive of Swiss Air who recounted the gory details of how an overly ambitious young (mid-40s) CEO started buying up smaller airlines, ran out of money and put Swiss Air—one of the world's great carriers—into bankruptcy. We got home to read that Conseco Insurance had filed for

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